If you own a business and want to increase the public’s engagement with it, the best way to go about it in today’s world is through video. Whether advertisement or explainer in nature, people are more likely to watch a video than reading about a certain business. Believe it or not, videos take up 2/3rds of all internet traffic. Hire a corporate video production company and make sure your business gets the attention it deserves.
While the notion of making a video for your business might be more attractive, it might be counter-productive as well. A video made by an amateur will simply not cut it when you take in to consideration the high level of work done by other corporate businesses. Majority of the businesses have an explainer video or another professionally made which reflects greatly on them. A professionally made video looks great artistically and shows to the customers or potential customers how you can be relied on. An investment in advertisement shows how the company is financially stables enough hence its products or service will be up to par as well.
Videos tend to get more traffic and if you do not have a video on your website, it is safe to say that you are losing up to 75% of traffic. More traffic means more customer engagement and that may lead to more sales. A good video should not be more than 4-5 minutes long because after that it starts to get redundant for the viewers.
Hiring a video production company will help you save money too. Imagine you want to make a video on your own, for that you will need to rent the camera equipment, a few actors maybe and also someone to edit the video for you and still the result might not be good. It might look like the professionals overcharge for a service, but in that price point, you get all of your work done. You don’t have to rent or borrow or hire anything, it all comes under one canopy making your life easier. Production companies know what kind of vibe to go with for certain companies and have professional editors who will do a spectacular job for you.
Most production companies are efficient and will have your video ready into time. Even if you make a video on your own, you may struggle with editing or if there is any animation editing required. Professionals will take care of all the external factors that might hinder a finely produced video for you.
A video on your website or anywhere for that matter provides a strong opportunity for a call to action. People feel more prone to contacting you after watching a video, since it builds rapport on a more personal level that what writing does. The way YouTube, Facebook and WhatsApp videos work if someone likes it, the same way your videos can be shared by the masses too if they are liked by them resulting in natural growth for your company.
If you are looking for a corporate video production services in Sydney, there are plenty of options to choose from but get a quote and talk to 2-3 companies before you decide on one.