The saying goes that one picture is worth a thousand words. Rather than have a client reading lengthy descriptions, a video would appeal to many. This would illustrate visually what the realtor has to offer.
Realtors are really individuals doing independent businesses under a single agency roof. A significant percentage of realtors earning is given to the agency. This is so that the estate agent can use a well-established company name, use the office premises, computers, secretaries, seminars and more. These estate agents seldom cross the six-figure mark in annual earnings, so have a very limited budget to shoot a video. With real estate video production in Sydney individual realtors have to fund their own marketing.
Generally, real estate agents seldom use videos. A realtor that does would tend to penetrate into markets where other realtors have met with failure. Those realtors that produce videos would tend to rate high in search engine operations thereby creating a name for themselves.
Podcast and promotional videos are the main types of real estate marketing videos that attract different audiences. This creates a couple that compliments the marketing. Podcast videos can give regular updates on all the property available, market trend reports, vicinity reports and the like.
Promotional videos are the more widely used videos. These are generally shorter, so are more affordable to the realtors. These videos are an introduction to the company giving much information about the type of business conducted by the realtors. By comparison podcast have a lot of audio information and are usually specific to a certain type of sales. Promotional videos are the shorter of the two types and are most often viewed by a larger audience. There are nicely produced promotional videos and the not so liked ones. Keeping in mind that the audience needs a well presented informative video that doesn’t have a large amount of boasting about the estate agent beefed up with background music that detracts from what viewers want. Podcast videos should avoid shots focused for a long time in an area, zooming in and out of these shots. For this a still picture is far better, being higher in resolution. Potential customers can zoom in on these photographs which will show much more detail than a video can. Real Estate videos are not a substitute for traditional ways that the estate business is conducted, however, when used in combination with traditional methods, do tend to boost sales.
As mentioned earlier the average realtor makes less than a six digit annual earning. For this reason should avoid making residential real estate video production in Sydney. It would be far more profitable for video makers to concentrate on commercial realtors and big businesses. Indications of which business would have large finances, visiting their websites would tell a good deal about which set-ups would have good budgets available with them. A nicely planned website as compared to a shoddy one is telltale about a potential client for making a proper budget video.